YouTube Manager

Nairobi, Kenya

Job Title: YouTube Channel Manager

Job Overview:

We are looking for a creative and experienced YouTube Channel Manager to join our digital marketing team. The ideal candidate should have a deep understanding of YouTube content creation, channel optimization, and audience engagement strategies. As a YouTube Channel Manager, you will be responsible for developing, implementing, and managing content strategies to drive audience growth, engagement, and overall channel success.

Responsibilities:

  1. Content Strategy and Planning:

    • Develop and execute a comprehensive content strategy aligned with the brand's goals and target audience.
    • Plan, curate, and schedule engaging content for regular upload, ensuring consistency and quality.
  2. Audience Engagement:

    • Interact with the audience through comments, messages, and community posts to build a strong and engaged subscriber base.
    • Monitor trends and incorporate audience feedback into content planning.
  3. Video Production and Editing:

    • Collaborate with content creators and video editors to ensure the production of high-quality, engaging videos.
    • Oversee the video editing process to maintain brand consistency and visual appeal.
  4. SEO and Channel Optimization:

    • Implement effective SEO strategies to optimize video titles, descriptions, tags, and thumbnails.
    • Stay informed about YouTube algorithm changes and adjust strategies accordingly.
  5. Analytics and Reporting:

    • Monitor and analyze channel performance metrics, including views, watch time, and subscriber growth.
    • Provide regular reports on key performance indicators and recommend adjustments to improve results.
  6. Collaboration:

    • Collaborate with influencers, partners, and other content creators for cross-promotions and collaborations.
    • Build and maintain relationships with external stakeholders to enhance channel visibility.
  7. Brand Consistency:

    • Ensure content aligns with the brand's identity and messaging.
    • Implement and maintain a consistent visual style and tone across videos.
  8. Emerging Trends:

    • Stay updated on industry trends, emerging content formats, and new features on the YouTube platform.
    • Identify and leverage opportunities to enhance the channel's reach and engagement.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience in managing successful YouTube channels.
  • Strong understanding of YouTube algorithms, SEO, and content trends.
  • Proficiency in video editing software and tools.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and metrics.
  • Creative thinker with a passion for digital content creation.